🐴 Why Book an In-Person One-on-One Strategy Session?
Running a barn is hard.
Running a business at a barn? Even harder.
Whether you're teaching back-to-back lessons, managing boarders, planning training rides, or just trying to keep up with the flood of messages in your DMs, it's easy for your marketing to fall to the bottom of the to-do list.
That’s why I’m offering in-person strategy sessions — 1:1 meetings designed specifically for equestrian business owners, trainers, and lesson instructors who want to clarify their goals, clean up their systems, and get back to doing what they love… working with horses.
🎯 So… What Happens During a Strategy Session?
These sessions are 100% tailored to you. That means we can:
Audit your website, social media, or pricing structure
Identify what's working (and what's not) in your current marketing
Talk through where you’re losing time or money in your client onboarding process
Get clear on your target market and how to speak to them
Brainstorm events, seasonal promos, or new income streams
Choose software or tools that actually make your life easier — not harder
Build a simple, sustainable plan for growth
You’ll walk away with a written recap, next steps, and a renewed sense of clarity.
👩🌾 Is It Right for Me?
If you’re a barn owner, instructor, or someone managing an equestrian business , the answer is probably yes. But just to paint the picture, here are a few examples of the kinds of people who’ve benefited from a session:
📌 Client Example: Amy, the Overwhelmed Instructor
Amy runs a thriving beginner lesson program… but her client communication is all over the place. She’s using text, email, and Facebook messages to schedule lessons, and spends hours a week repeating herself.
In our session, we created:
A single, easy-to-use inquiry form
A Canva-made welcome packet
An automated email that introduces her business to new clients
A booking tool she can actually use
📌 Client Example: Carrie, the Boarding Barn Owner
Carrie’s full most of the time, but she’s always scrambling when a stall opens. She didn’t have a waitlist, consistent pricing page, or any real way to vet leads.
In one hour, we:
Set up a simple “Get On the Waitlist” landing page
Wrote a clear, branded bio that describes his barn vibe
Created a content plan to stay top of mind, even when full
📌 Client Example: Michelle, the Veteran Trainer
Michelle has been training for years and is ready to back off the grind of daily rides and focus on lessons and clinics. She’s got great horses and a loyal crew, but her branding is outdated and her website hasn’t been touched in years.
During our session, we:
Mapped out her core offerings (so she could stop trying to be everything to everyone)
Created a brand voice guide to keep her messaging consistent
Created the outline of her website, simple enough that she can fill in the blanks and get it published as soon as she’s ready.
🗓 Where & When?
I’m always available at my homebase in Kansas City and the surrounding areas, and frequently announce travel dates on social media. Virtual sessions are also available.
These sessions are designed to be casual but focused. I’ll come to you and learn about your program, and your biggest pain points. I’ll bring fresh eyes, tailored ideas, and clear steps. Think of it like a riding lesson for your barn’s marketing strategy.