Every January comes with a lot of pressure to reinvent yourself.

New year. New goals. New systems. New everything.

For High Horse Creative, this year really is a new chapter. And it didn’t happen because of the date on the calendar but because of the work we have been doing made the next step obvious.

Think of your target market not just as a set of marketing preferences—but as a lens for major business decisions.

For example:

→ What shows do you attend?
Are your clients chasing ribbons on the local circuit—or aiming for USDF medals or national finals?
You don’t need to go to every show. You need to go to the ones that matter to your people (and your bottom line),