How to Choose the Right Marketing Partner for Your Equestrian Business
And how to spot a galloping red flag from a mile away.
Let’s be real: horse people are busy. Between riding, teaching, mucking stalls, and trying to squeeze in five minutes to eat lunch standing up, who has time to become a full-blown marketing expert?
That’s where a marketing partner can help. But — and it’s a big but — not all marketing help is created equal.
If you’ve ever paid too much for a basic website, had someone toss together random Facebook ads that totally missed the mark, or handed your social media over to a “horse girl” who stopped emailing you back after week two… you’re not alone.
Here’s what to look for — and how High Horse Creative is built to be different.
🚫 The “Anyone Can Do It” Crowd
Sure, anyone can throw up a Facebook ad. But writing one that actually connects with equestrians? That’s a whole different story.
A lot of big, flashy marketing companies (and some not-so-flashy ones overseas) have noticed that the American equestrian market is lucrative. So they jump in — with no clue what the difference is between a warmblood and a western pleasure horse.
If your marketing sounds like it was written by someone who’s never stepped foot in a barn… it probably was.
🚩 The Overpriced “Starter Pack”
If someone’s quoting you $5,000+ for a basic marketing website, or wants hundreds just to schedule a few Instagram posts — run. Fast.
At High Horse Creative, we build clean, easy-to-navigate EquiProPages that give you a professional presence without breaking the bank. These aren’t clunky templates or messy DIY jobs — they’re polished, branded pages that work for you 24/7. And if you’re ready for a small monthly expense we can build and teach you how to maintain a beautiful custom website with features like video, online booking, members only sections and more (and not for $5,000).
🐴 Horse Experience Matters (and so does real strategy)
Your cousin’s girlfriend who loves Canva and just started a “social media VA” side hustle might be great… but does she know what kind of content speaks to a Dressage rider vs. a lesson barn mom? Or what it takes to actually grow an equestrian business?
We bring both: real-world equestrian experience and a background in growth marketing across multiple industries. That means we understand how to build a brand, not just post pretty pictures.
💻 We Don’t Just Post — We Partner
What makes High Horse Creative different?
We’re not about just “doing your marketing for you.” We’re about working with you — learning your voice, your audience, your goals — and building tools that actually help.
Here’s what that can look like:
✨ EquiProPages that act as modern, stylish websites for barns that want to look pro without the drama.
🎞️ Digital Scrapbooks (aka epic reels or TikToks) that highlight your barn, your horses, and your wins — perfect for sales, shows, or just capturing the vibe.
💡 Strategy Sessions that leave you feeling empowered, not overwhelmed — with a to-do list that actually makes sense.
🔧 A la carte help for when you need one thing fixed right now.
We’ll also teach you how to use tools like Canva and Squarespace so you’re not stuck waiting on someone else (or paying big $$) for every little change.
🧠 Got Questions? We’ve Got Answers.
We love helping horse businesses grow — and we’re always happy to answer your marketing questions.
Seriously. Got a question? Send it to us. We’ll share answers on our social channels.
Ready to build a brand that feels like you?
Let’s chat.
👉