What to Post When You Have Nothing to Post
(Spoiler: You’ve got more than you think.)
We’ve all been there. You open Instagram, stare at a blinking cursor, and think:
“Do I really need to post today?”
The answer is no, not every day—but staying visible and consistent does matter. And luckily, you don’t need a professional brand shoot to show up online.
Here are 15 content ideas your barn or equestrian business can post—even when your camera roll feels empty and your brain is fried.
🐴 Barn Life Behind the Scenes
Let people peek into your world.
“What a typical Monday looks like”
“5 things I always have in my grooming tote”
“My favorite 3-minute barn lunch”
🎓 Teach Something Simple
You’re an expert—share a little of that.
“Why we wrap legs after a ride”
“How to keep your boots lasting longer”
“3 signs your horse might need a saddle check”
📅 Be the Calendar
Share what’s coming up—even if it’s small.
Upcoming camps, show weekends, or schooling opportunities
Availability updates (for lessons, boarding, etc.)
Open spots or services with a call-to-action
🌟 Celebrate Your People
Spotlight the humans (and horses!) that make your barn awesome.
Rider shout-outs or show wins
Horse or staff highlights
“This horse has taught me...” reflections
📸 Reuse, Recycle, Repurpose
You don’t need new content—you need new angles.
Turn a favorite photo into a quote graphic
Repost old videos with fresh captions
Pull a testimonial and make it visual in Canva
💬 Just Be You
Sometimes connection > perfection.
Your thoughts after a tough ride
Why you do what you do
A simple selfie with a “checking in” caption
Bonus Tip: Keep a “Rainy Day” Folder ☁️
Create a stash of evergreen content—photos, videos, client feedback, tips, and behind-the-scenes clips. When you’re slammed, it’ll save you hours.
Need help turning your raw content into scroll-stopping posts?
We’ve got you.
📩 Reach out to highhorsecreative@gmail.com
🌐 Visit www.highhorsecreativellc.com