What to Post When You Have Nothing to Post

(Spoiler: You’ve got more than you think.)

We’ve all been there. You open Instagram, stare at a blinking cursor, and think:
“Do I really need to post today?”

The answer is no, not every day—but staying visible and consistent does matter. And luckily, you don’t need a professional brand shoot to show up online.

Here are 15 content ideas your barn or equestrian business can post—even when your camera roll feels empty and your brain is fried.

🐴 Barn Life Behind the Scenes

Let people peek into your world.

  • “What a typical Monday looks like”

  • “5 things I always have in my grooming tote”

  • “My favorite 3-minute barn lunch”

🎓 Teach Something Simple

You’re an expert—share a little of that.

  • “Why we wrap legs after a ride”

  • “How to keep your boots lasting longer”

  • “3 signs your horse might need a saddle check”

📅 Be the Calendar

Share what’s coming up—even if it’s small.

  • Upcoming camps, show weekends, or schooling opportunities

  • Availability updates (for lessons, boarding, etc.)

  • Open spots or services with a call-to-action

🌟 Celebrate Your People

Spotlight the humans (and horses!) that make your barn awesome.

  • Rider shout-outs or show wins

  • Horse or staff highlights

  • “This horse has taught me...” reflections

📸 Reuse, Recycle, Repurpose

You don’t need new content—you need new angles.

  • Turn a favorite photo into a quote graphic

  • Repost old videos with fresh captions

  • Pull a testimonial and make it visual in Canva

💬 Just Be You

Sometimes connection > perfection.

  • Your thoughts after a tough ride

  • Why you do what you do

  • A simple selfie with a “checking in” caption

Bonus Tip: Keep a “Rainy Day” Folder ☁️

Create a stash of evergreen content—photos, videos, client feedback, tips, and behind-the-scenes clips. When you’re slammed, it’ll save you hours.

Need help turning your raw content into scroll-stopping posts?

We’ve got you.

📩 Reach out to highhorsecreative@gmail.com
🌐 Visit
www.highhorsecreativellc.com

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Make the Most of Your Horse Show Weekend- Marketing Edition