Make the Most of Your Horse Show Weekend- Marketing Edition
Horse show weekends are full of long hours, dirty boots, proud moments, and… a whole lot of missed marketing opportunities. Whether you’re a one-woman show or managing a full program, show days are prime time for capturing the energy of your barn, showcasing your riders, and connecting with future clients.
Here’s how to turn one weekend into a month’s worth of powerful, on-brand content—with less stress and more strategy.
📸 1. Capture Content in Real Time (Even if It's Messy)
Don’t wait for perfect lighting or a ribbon ceremony to start recording.
Snag short clips or snapshots of:
Riders getting ready or braiding
Horses grazing or peeking out of the trailer
Moments of coaching, cheering, or regrouping
Behind-the-scenes silliness in the barn aisle
Pro Tip: Vertical video (for Instagram Reels or TikTok) is gold—even if it’s only 5 seconds.
📝 2. Take Notes You’ll Thank Yourself For Later
Between classes or during lunch, jot down:
Wins and personal bests
First-time show riders or green horses
Memorable quotes or funny moments
Later, you can turn these into:
Rider shout-outs
Carousel posts
A recap email for clients or parents
🎥 3. Plan One Signature Video or Reel
Choose a theme before the weekend starts:
“A Day in the Life at a Show”
“Meet the Show Team”
“Top 3 Lessons from This Weekend”
Grab quick footage throughout the weekend to build it. You don’t need a full script—just consistency. Need help editing? That’s where we come in. 😉
🎤 4. Tag Your People
Horse show weekends are the perfect time to spotlight:
Riders and parents
Grooms and helpers
Farriers, vets, massage therapists
Tack stores or brands you rely on
Give credit where it’s due, and don’t forget to tag locations, shows, and other barns when appropriate. It builds reach and goodwill.
🗓 5. Repurpose Your Weekend All Month Long
One weekend = weeks of content. You can stretch your show content into:
An Instagram highlight reel
A blog or newsletter recap
Rider spotlight graphics
“What We Learned” posts for your audience
Too Busy to Capture It All?
Let us help. At High Horse Creative, we offer video editing, reel creation, and custom graphics—so your barn looks as good online as it does in the ring.
📩 Reach out to highhorsecreative@gmail.com
🌐 Or visit www.highhorsecreativellc.com