Make the Most of Your Horse Show Weekend- Marketing Edition

Horse show weekends are full of long hours, dirty boots, proud moments, and… a whole lot of missed marketing opportunities. Whether you’re a one-woman show or managing a full program, show days are prime time for capturing the energy of your barn, showcasing your riders, and connecting with future clients.

Here’s how to turn one weekend into a month’s worth of powerful, on-brand content—with less stress and more strategy.

📸 1. Capture Content in Real Time (Even if It's Messy)

Don’t wait for perfect lighting or a ribbon ceremony to start recording.

Snag short clips or snapshots of:

  • Riders getting ready or braiding

  • Horses grazing or peeking out of the trailer

  • Moments of coaching, cheering, or regrouping

  • Behind-the-scenes silliness in the barn aisle

Pro Tip: Vertical video (for Instagram Reels or TikTok) is gold—even if it’s only 5 seconds.

📝 2. Take Notes You’ll Thank Yourself For Later

Between classes or during lunch, jot down:

  • Wins and personal bests

  • First-time show riders or green horses

  • Memorable quotes or funny moments

Later, you can turn these into:

  • Rider shout-outs

  • Carousel posts

  • A recap email for clients or parents

🎥 3. Plan One Signature Video or Reel

Choose a theme before the weekend starts:

  • “A Day in the Life at a Show”

  • “Meet the Show Team”

  • “Top 3 Lessons from This Weekend”

Grab quick footage throughout the weekend to build it. You don’t need a full script—just consistency. Need help editing? That’s where we come in. 😉

🎤 4. Tag Your People

Horse show weekends are the perfect time to spotlight:

  • Riders and parents

  • Grooms and helpers

  • Farriers, vets, massage therapists

  • Tack stores or brands you rely on

Give credit where it’s due, and don’t forget to tag locations, shows, and other barns when appropriate. It builds reach and goodwill.

🗓 5. Repurpose Your Weekend All Month Long

One weekend = weeks of content. You can stretch your show content into:

  • An Instagram highlight reel

  • A blog or newsletter recap

  • Rider spotlight graphics

  • “What We Learned” posts for your audience

Too Busy to Capture It All?

Let us help. At High Horse Creative, we offer video editing, reel creation, and custom graphics—so your barn looks as good online as it does in the ring.

📩 Reach out to highhorsecreative@gmail.com
🌐 Or visit
www.highhorsecreativellc.com

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