The Work

Events, websites, and creative projects brought to life.

Selected projects from my work across nonprofits, startups, and equestrian businesses—including client projects and previous in-house roles.

A collage of photos from the InvestMidwest Conference 2024-2026, showing a speaker presenting to an audience, networking at tables, and event information including sponsors and schedules for April 21-22 at the Kansas City Convention Center.

Events & Experiences

InvestMidwest

Conference & Founder Events

Planning and production coordination for events connecting founders, investors, and the Midwest startup community.

My work includes vendor coordination, registration, attendee communications, program logistics, and run-of-show development, bringing the details together across preparation and event delivery.

“The Art of the Horse”

25th Anniversary Gala

Event programming, communications, and creative production for Northland Therapeutic Riding Center’s anniversary celebration.

My work included custom program materials, mission videos, guest communications, run-of-show planning, and interactive experiences that connected the evening’s theme to the organization’s mission.

The 2026 event hosted 10 additional tables and nearly 100 more participants across in-person and virtual attendance compared with the previous year.

A collage featuring a horse, a book titled 'The Art of the Horse,' an auction paddle with the number 53, and a crowded indoor event at the Northland Therapeutic Riding Center Gala.

JReid Indeed

Just-In-Time for the Holidays

Supported event logistics, entertainment coordination, children’s gift procurement, and vendor management for JReid Indeed’s holiday celebration at Victory Ford in Kansas City, Kansas.

My work focused on the details that created a welcoming, festive experience for participating families.

Stoneridge Ridecitals

Equestrian Showcases

Planned and produced riding showcases where students performed routines set to music for family and friends.

Managed the full planning process, including rider coordination, scheduling, food and beverage arrangements, and event-day logistics. These events celebrated student progress and brought the barn community together.

A laptop screen displaying a webpage for Northland Therapeutic Riding Center, with text about changing lives through therapeutic horseback riding, supporting the mission, and upcoming events.

Websites & Digital Presence

Website projects that help people understand an organization, find useful information, and take the next step.

Computer screen displaying a website for InvestMidwest with a photo of three people talking at an event, overlaid with the text "Connecting Capital with Innovation for 25 Years."

Northland Therapeutic Riding Center

Laptop screen displaying a webpage titled 'The US Event Horse Futurity' with a background image of a person riding a horse in an equestrian event.

The US Event Horse Futurity

InvestMidwest

Small Business Pages

Compact online homes for equestrian businesses, organizing essential information and giving prospective clients a clear way to connect.

Group of five women and two young girls standing in front of a horse stable with a sign that reads 'Julie Pickering Equine' and colorful ribbons hanging above them.

Julie Pickering Equine Enterprises

A coat of arms style emblem with the word 'STONERIDGE' on a red banner, a shield with an 'S' inside, and decorative flourishes in white on a dark background.

Stoneridge Saddlebreds

Logo for Lumo's Equestrian featuring a stylized horse and rider beneath a tall firework and the text 'Lumo's Equestrian' in script and serif fonts.

Lumos Equestrian

Creative & Video

Programs, signage, presentations, promotional materials, and edited videos that bring a project’s message together.

My video work includes mission storytelling, event content, equestrian promotional videos, and digital scrapbooks created from supplied photos and footage.

Mission Moment Video for Art of the Horse

US Event Horse of the Year Entry

Designed with the digital age in mind, these short videos include your clips, photos, and the song or songs of your choice. They’re the perfect gift for the hard to shop for trainer, a great way to commemorate a fantastic show season, or a unique alternative to the standard sales video clip.

Digital Scrapbooks

Graze Dining

Founder Project

A group-dining concept and demo experience developed around the needs of diners and restaurants.

The work includes diner journeys, restaurant settings, and dashboard views—an example of turning a business idea into a practical digital experience.

Screenshot of a website homepage for Graze, a restaurant reservation platform. The page features a dark purple background with bold white and pink text that reads 'Tables for ten, twenty, or your whole crew.' There are buttons labeled 'Find a table' and 'I'm a restaurant.' A pink banner at the top contains a notice about Graze beta launch and recruitment for founding member restaurants.
Reservation webpage for Pearl Diner with a photo of a dining table set with wine glasses, plates, and food, showing a hand holding a plate of food, in North Kansas City, MO.
Screenshot of a restaurant booking webpage showing options for a premium bar and zero-proof package, with a section displaying an estimated event total of approximately $1096, and a photo of a cozy, modern restaurant interior with wooden furniture, black pendant lights, large windows, and a few customers.

Have Something You’d Like to Bring to Life?

Tell me about your event, website, creative project, or the process you want to improve. We’ll discuss what you need and how I can help.

Tell Me What You're Building